Pubished in RINewsToday on February 26, 2024.

According to a newly released AARP public opinion poll, women voters age 50 and older are the biggest wild card vote in the upcoming 2024 presidential election, divided almost evenly on their preferred presidential candidate. But these voters express common concerns about their financial wellbeing, political bickering and gridlock, and the overall future direction of the nation.

With woman voters politically split, Democratic and Republican political consultants will most certainly analyze the poll’s findings to the reshape their strategies to win the White House and take control of Congress. The national on-line survey was conducted Jan. 10–21, 2024, polling 2,001 likely women voters age 50 and over and it had a margin of error of plus or minus 3 percent.

AARP’s poll findings detailed in “2024 She’s the Difference: The Wildcard of the 2024 Election” released on Feb. 22, indicated that in head-to-head matchup, 43% of women age 50+ respondents said they would vote for Donald Trump in an election today, while 46% said Joe Biden. In a generic Congressional ballot, Republicans and Democrats are tied at 45%, say the researchers.

Conducted with national pollsters Kristen Soltis Anderson and Margie Omero, the AARP survey of the 2024 Likely Electorate, shows Biden does particularly well among women 65+, winning this group over Trump by a 7-point margin, while women aged 50-64 are more likely to say they are undecided (15%). However, overall, these voters are dissatisfied with the country’s political leaders, and nearly half (48%) are worried about the upcoming election. They are likely to feel they are not being heard by the country’s political  leaders — 75% say politicians in Washington don’t listen to the views of people like them.

“Women aged 50 and over are one of the most consequential and influential voting groups in this election,” said Nancy LeaMond, AARP Executive Vice President and Chief Advocacy and Engagement Officer in a Feb. 22 statement announcing the release of the survey’s findings detailed in the 10-page report. “Women in this voting bloc are concerned about America’s future, their own financial security, wellbeing, and our nation’s political divisiveness. And yet, they are not a monolithic group. Candidates who want to win in 2024 should pay attention to the concerns they share, and the concerns that differ,” notes LeaMond.

During a press call scheduled after the release of AARP’s poll data, LeaMond reinforced the point that woman were fairly evenly divided by party and ideology, and they tend to fall more in the center than their male counterparts.  She also emphasized that there’s bipartisan support for policies that help family caregivers, and said AARP plans to ask every candidate running for public office: “What’s your position on Social Security? And what’s your position on family caregiving?”

AARP’s survey  found that women voters 50+ have serious worries about their financial security.  When asked to choose the two biggest issues facing the nation  today, cost of living tops their list, with 38% citing it a top issue, followed by immigration (32%), threats to democracy (20%), and political division (16%).

The survey’s findings also indicated that half (51%) say they are not confident they will be better off financially a year from now. Among those currently working, 54% don’t think they will have enough money to retire at the age they would like to.  Finally, almost half (48%) say their own personal financial situation is falling short of what they expected at this point in their lives.

A large percentage of the survey respondents expressed their fears about the future of the nation. Seven-in-ten (70%) think the country is on the wrong track, and nearly half (47%) think America’s best days are behind us, while only 27% say the best days are ahead.

AARP’s survey also found that only 19% think the nation will become more stable in the year ahead, while 46% think it will become less so, citing government dysfunction resulting from political gridlock (63%), the economy (58%), political division and partisanship (55%), crime (55%), and the situation at the southern border (53%) as the top issues driving this instability.

Finally, the poll findings indicate that only 28% of women 50+ expect the economy to improve over the next year, while 42%  expect the economy to get worse.

Many women 50+ respondents feel pulled by a wide range of demands, especially caregiving, and that their personal lives aren’t what they expected at this stage of their life.  A third (32%) respondents say that their overall enjoyment in life falls short of what they expected. Many say they are stressed (34%) and worried (32%) when they were asked about how they feel about their life today.

Over seven-in-ten of the respondents noted they are currently a family caregiver (21%) or have been a caregiver (50%) to a parent, partner/spouse, or adult child. Among current unpaid caregivers, more than a third (36%) are also still working.

Across political affiliations, caregiving was viewed as a key political issue to be addressed inside the Beltway. Women voters overall (82%) and women voters 50+ (84%) overwhelmingly see a need for elected officials to provide more support for seniors and caregivers.

 “Women aged 50 plus are not easy to pin down into a single stereotype,” said Kristen Soltis Anderson, founding partner, Echelon Insights. “We know they’re frustrated with the way things are going, don’t believe their voices are being heard, and are worried about the future of the country. Even when they say they feel satisfied with some things in their own lives, they remain very worried about cost of living and our nation’s deep political divisions,” she said.

“While women over 50 might be looking for more ways to stay connected compared to voters overall, they are more likely to be dissatisfied with the amount of time spent with family,” adds Margie Omero, principal at GBAO. “They are less likely to make their voices heard, and are also less likely to feel listened to. Given the size and importance of this group, political leaders should put in the work to stay attuned to these voters’ needs and how to best reach them,” said Margie Omero, principal at GBAO, she said.

Woman’s Political Clout Can Win Elections

According to AARP, women aged 50 and over are one of the largest, most reliable voting blocs. While U.S. Census Bureau data shows they are a little over one-quarter (25.5%) of the voting age population and 28% of registered voters, a study by Pew Research Center found that they casted one-third (33%) of ballots in the 2022 election. 

Political insiders also know they are the largest bloc of swing voters. In 2022, AARP polling showed women 65+ in battleground Congressional districts moved from favoring Republican candidates by 2 points in July 2022, to favoring Democrats by 14 points in November 2022 – a 16-point shift that contributed to the narrowness of the Republican House majority.

According to Wendy J. Schiller, is a Professor of Political Science, Brown University and serves as a political analyst for WJAR10, the local NBC affiliate in Providence and WPRO radio, the gender gap in presidential elections still persists giving Democrats an average 9% advantage over Republicans among all women, but when you break that down, you do see some differences across age and other demographics.  Women of color, especially Black women, tend to vote overwhelmingly for Democrats, and white women are more evenly divided according to their geography, religion, and marital status.  “In recent years, suburban women voters who used to be more typically Republican have shifted their votes to a slight majority for the Democrats, starting with Obama and continuing through Trump and Biden.   Voters over 65 have the highest turnout at about 72% so winning or losing women in this age category can be crucial to an election outcome,” she says. 

Schiller notes that abortion access is an issue that resonates with women of all ages, and that has become a much larger issue since the Dobbs decision overturning Roe v. Wade.  “The immediate reaction among the GOP controlled states was to severely restrict abortion access to 6 weeks, although those efforts have been mitigated by state ballot initiatives in states like Ohio and Kansas.  Now we see with Alabama how far-reaching Dobbs is in terms of things related to defining life; the super majority Republican legislature of Alabama is now scrambling to preserve the right to fertility treatments whose aim is to create life, not end it,” she says.

“And Donald Trump is expected to announce his support for a national ban on abortion after 16 weeks, which is a political move designed to both preserve the right to abortion but also limit it nationally in states where that time frame is longer (20 weeks).  These moves are a clear sign that the GOP knows there may be an electoral cost they will pay for Dobbs in 2024, especially among women,” adds Schiller. 

“The lingering presence of Nikki Haley as a female challenger to Donald Trump in the GOP presidential primary has clearly irritated him, and we will see what his victory speech in South Carolina does to his standing with women in the next national polls that come out,” says Schiller.  

Women and Aging Issues

Recent polling indicating that women — especially women over 50 — are concerned about their financial future this election year is not surprising,” says Max Richman, President and CEO of the National Committee to Preserve Social Security and Medicare. “We have long advocated for improved retirement security for women,” he says.

“On average, women do not enjoy the same level of retirement security as men, due to historic wage inequality and uncompensated time off caring for family members.  Women also tend to live longer than men, meaning that their retirement income and savings must be stretched over a longer period of time, Richtman notes.

According to Richtman, this election is crucial for women’s retirement security, because the two parties’ approaches to Social Security are so divergent. President Biden has called on Congress to expand and strengthen Social Security.  “Congressional Democrats have introduced legislation to enhance the program, which would boost benefits for all retirees, with special increases for widows and widowers and beneficiaries over 85 years of age,” he says, noting that Democrats have also proposed new caregiver credits that would increase Social Security benefits for those who take time out of the workforce to care for loved ones.

“On the other side of the aisle, Republicans have repeatedly proposed to cut Social Security by raising the retirement age, means testing, and adopting a more miserly COLA formula — all of which would be detrimental to women in retirement. After years of financial inequality, it is time for women to enjoy a level of retirement security on par with men. And this year, the choice for women at the ballot box could not be clearer,” states Richtman.

According to Well-Know Rhode Island political analyst, Joe Fleming, confirms that female voters will be key in this election. In 2020 Biden did extremely well with this group and retain them to win re-election. “There is no question that suburban women will be key, if Biden is to win the suburbs he must have support from these female voters,” says Fleming.

“The issue of abortion plays very well with female voters and does not have a personal impact on female voters over 50 but, I believe it still has a major impact on them. We have seen this in states that had abortion questions on the ballot and in some red state” notes Fleming.

However, Fleming warns that one must keep in mind that the election is many months away and voters opinions change over time. 

American Political Scientist Darrell M.West agrees with Fleming assessment that woman voters will be key in electing the next president. “Women will make up a majority of the electorate in 2024 so will play an outsized role in who wins. Suburban women will be especially crucial because they have been swing voters in recent elections. Whoever wins that group likely will be the next president,” says Darrell West, Senior Fellow in the Center for Technology Innovation of the Governance Studies program at the Washington, D.C.-based Brookings Institute.  His research focuses on media, technology, and elections.

To view the full poll findings, visit www.aarp.org/shesthedifference.

To access all of Herb’s articles published by RINewstoday, go to https://rinewstoday.com/herb-weiss/