Rhode Island PR Campaign to Reduce Older Adult Overdoses

Published in RINewsToday on February 16, 2026

Four months ago, the State of Rhode Island joined an estimated 5,000 community coalitions across the nation and U.S. territories to participate in the 2025 National Substance Use and Misuse Prevention Month. The Substance Abuse and Mental Health Services Administration (SAMHSA), a branch of the U.S. Department of Health and Human Services, organizes this annual federal initiative to highlight the importance of early intervention and community-based prevention strategies.

During November, the State launched its 2025 public awareness campaign titled No Matter Why You Use, aimed at preventing overdose deaths among adults ages 45 to 64 and older. This demographic group faces unique and often complex health risks that increase the likelihood of fatal overdose, making the campaign an important component of the Ocean State’s comprehensive strategy to reduce overdose deaths and improve lives.

The initiative focuses on aging adults who use substances, providing education and resources to help them feel more connected. “It’s also about eliminating stigma and amplifying the voices of those with lived experience,” said Cathy Schultz, Director of the Governor’s Overdose Task Force, in the statement announcing the program.

The statement also included comments from Linda Mahoney of the state’s Behavioral Healthcare, Developmental Disabilities & Hospitals (BHDDH), who emphasized the campaign’s creative approach: “The approach we’ve used is designed to elicit a reaction of ‘this is my struggle,’ ‘that could be my friend,’ or ‘that could be my parent.’ The average person doesn’t typically connect substance use with older adults, but that’s part of the issue we face. If we can raise greater awareness of this reality, we can make meaningful strides in prevention, recovery, and eliminating stigma.”

Maria Cimini, Director of the Rhode Island Office of Healthy Aging, highlighting the state’s responsibility as its older adult population grows. “We must see the full humanity of older adults and confront the issues that too often remain hidden. Substance use is not a moral failing—it’s a public health challenge. By meeting people where they are, connecting them to care, and breaking the silence around stigma, we can build stronger, healthier communities for everyone.”

Data Reveals Rising Overdose Risks for Older Rhode Islanders

According to Joseph Wendelken, RI Dept. of Health’s Public Information Officer, national rates of accidental and undetermined fatal overdoses declined from 2023 to 2024 among adults ages 55–64 (from 51.8 to 41.1 per 100,000) and those 65 and older (from 13.4 to 12.5 per 100,000).

Wendelken noted that Rhode Island, however, experienced different trends. During the same period, the overdose rate increased among adults ages 55–64 (from 51.6 to 63.5 per 100,000) but decreased among those 65 and older (from 15.6 to 12.4 per 100,000).

While much of the national conversation about overdose focuses on younger populations, research shows that middle-aged and older Rhode Islanders often struggle with co-existing physical and mental health conditions, chronic pain, isolation, stigma, and limited access to care — factors that can contribute to rising rates of substance use and overdose, says RIDOH.

Among the key statistics driving the public relations campaign are findings from Rhode Island’s 2024 fatal overdose data. Individuals ages 45 to 64 are experiencing accidental drug overdose deaths at significantly higher rates than the statewide average.

Compared to previous years, the Health Dept. says that the rate of accidental drug overdose deaths continues to rise among individuals ages 55 to 64 in Rhode Island. Most overdose deaths in this age group (87%) occurred in private settings, such as homes.

Stimulants — including cocaine, crack cocaine, methamphetamine, and amphetamines — contributed to 65% of fatal overdoses in this age group, reflecting a growing public health concern beyond opioid-related deaths. Fentanyl was involved in more than half (51%) of fatal overdoses, underscoring its continued role as a primary driver of overdose deaths. A combination of fentanyl and cocaine contributed to 34% of overdoses in this population.

The greatest proportion of overdoses in this age group occurred among males (69%) and non-Hispanic white individuals (74%).

A Statewide Strategy to Prevent Overdose and Save Lives

“The No Matter Why You Use campaign raises awareness of substance use and overdose risks among middle-aged and older adults, provides clear prevention information, and directs Rhode Islanders to PreventOverdoseRI.org for treatment and recovery resources,” said Wendelken. Educational materials have been distributed to hundreds of community partners, including senior centers, healthcare providers, libraries, senior housing sites, and recovery community centers.

The No Matter Why You Use campaign is being led in partnership by the Rhode Island Executive Office of Health and Human Services (EOHHS), BHDDH, OHA, and RIDOH. .

This data-driven campaign supports Gov. Dan McKee’s Overdose Task Force “Roadmap,” which is built on four pillars: strengthening comprehensive prevention; expanding harm reduction and rescue efforts; increasing engagement in treatment; and supporting recovery,” Wendelken explained.

The state initiative is guided by cross-cutting strategies designed to promote an equitable response to the overdose epidemic. These strategies include embedding racial equity across all pillars; strengthening governance and community engagement; expanding data capacity and surveillance; and addressing social determinants of health throughout each pillar.

According to Wendelken, this evidence-informed approach aligns with Rhode Island’s broader overdose prevention strategy and ongoing efforts to save lives.

The state partnered with RDW Group on the No Matter Why You Use campaign. The initiative is based on formative research that included in-depth interviews with subject-matter experts and individuals with lived experience — including people in recovery, counselors, social workers, community advocates, and physicians. These authentic voices helped shape the campaign’s messaging, which emphasizes the impact of stigma, hopelessness, and emotional distress as common triggers for substance use among aging adults who may feel isolated or disconnected.

The campaign’s powerful, portrait-style imagery and first-person messaging acknowledge that people use substances for complex reasons — including isolation, pain, trauma, anxiety, and depression — while centering compassion at its core: No matter why you use, your life matters. Hope and help are here, adds RIDOH.

You can find stories of local Rhode Islanders sharing their powerful recovery stories on the RIDOH (go to https://pori.soapboxx.com).

Designed to help individuals feel safe, seen, and supported, the campaign connects Rhode Islanders to local treatment, recovery, and harm reduction resources at PreventOverdoseRI.org. Its media strategy uses data-driven insights from fatal overdose heat maps to target placements for aging adult audiences. Outreach includes digital advertising on social media, website and app display ads, local and streaming radio spots, and advertisements on gasoline pump televisions.

RIDOH notes that The No Matter Why You Use campaign also includes grassroots outreach to more than 250 organizations statewide. Its launch is part of a comprehensive and ongoing effort by Rhode Island to address substance use and related public health crises.

From Crisis to Recovery

The state’s new No Matter Why You Use campaign, aimed at reducing overdose deaths and addressing stigma among older adults, marks an important first step in combating substance use disorder, says Diane Dufresne, Director of the Pawtucket Prevention Coalition. The coalition is a community organization dedicated to addressing social issues such as substance use, poverty, and homelessness.

Dufresne emphasizes the importance of using precise, nonjudgmental language like “substance use disorder” to shape public perception and support recovery.

“The state’s campaign sloganis powerful because it centers compassion over judgment and makes one thing clear: every life is worth saving,” says Dufresne, who holds a degree in counseling and has been a certified prevention specialist for five years. She also brings more than 40 years of experience as a registered nurse, this extensive clinical background strengthening  her work in substance use prevention and advocacy.

Drawing on her frontline experience, Dufresne agrees with the state’s assessment that substance use and overdose rates are rising among adults age 45 and older. She attributes this trend in part to limited harm-reduction education available to this generation.

“Many older adults developed addictions through legitimate opioid prescriptions and now face complex health challenges, including dangerous interactions with medications prescribed for coexisting conditions,” she explains.

Dufresne notes that shame and stigma are primary drivers of isolation among older adults, increasing the risk of fatal overdoses. “Older adults are more likely to use substances alone in private settings. “Younger people have received more harm-reduction education and better understand the risks of using alone,” she says.

Dufresne also highlights significant barriers to treatment, including transportation challenges, insurance limitations, technology gaps, and reduced mobility. Addressing these obstacles, she says, will require increased state funding and more targeted outreach efforts.

“Increased funding is necessary for community organizations to expand anti-stigma education, provide training opportunities, and connect older adults with treatment and recovery services,” Dufresne says.

The No Matter Why You Use campaign acknowledges the unique challenges facing this demographic, including limited exposure to modern harm-reduction practices, a higher likelihood of addiction stemming from prescribed opioids, and increased social isolation.

Dufresne advocates pairing Narcan distribution with anti-stigma education and recommends practical strategies to reach isolated seniors.

“Effective outreach should include combined Narcan and anti-stigma training in senior housing and community centers, along with door hangers that provide service information for individuals in private residences,” she says.

Above all, Dufresne stresses that saving lives must remain the priority.

“The act of saving a life should never be influenced by judgments about a person’s history of addiction or previous overdoses,” she says.

Shoveling: When a Simple Winter Chore Turns Life-Threatening

Published in Blackstone Valley Call & Times on January 27, 2026

With an upcoming winter storm forecast for New England, Michelle Clark, Executive Director of the Southern New England American Heart Association, is urging older Rhode Islanders to take extra precautions when shoveling snow. She warns that sudden physical exertion in cold temperatures may lead to an increased risk of heart attack or sudden cardiac arrest.

This historic winter storm is already impacting the South and has brought destructive ice and heavy snow across 34 states, including the Midwest and Northeast. The arctic blast has brought extremely cold temperatures to the Eastern U.S. from Sunday through the week.

According to RINewsToday, Rhode Island has receive 16.5″ of light and fluff, on average.  Specifically, official observations compiled by weather services, here are some specifics: Providence and nearby areas saw around 14 5 to 16.8 inches; West Warwick (15 inches); East Greenwich (12.1 to 12.3 inches); Westerly and North Kingston (11 to 13.5 inches); North Providence (18.4 inches); East Providence (12.1 inches); and Pawtucket (13.5 to 14 inches).

Snow Shoveling Can Be Hazardous to Your Health

With heavy snow accumulation comes the responsibility of clearing sidewalks. However, shoveling snow in extreme cold can be dangerous—and even deadly—if proper safeguards are not taken.

“Older adults, especially those with a history of heart disease or major risk factors such as high blood pressure, high cholesterol, overweight or obesity, or who currently smoke, should not be shoveling snow under any conditions,” Clark says.

Snow shoveling is a physically demanding activity that can place significant stress on the heart, particularly for individuals who are not accustomed to regular exercise. Numerous scientific studies over the years have documented the dangers of snow shoveling for people both with and without known heart disease.

“The risk is especially concerning for people with cardiovascular risk factors, including a sedentary lifestyle, obesity, current or former smoking, diabetes, high cholesterol, or high blood pressure, as well as those who have previously had a heart attack or stroke,” Clark explains.

Clark points to a 2020 AHA scientific statement, “Exercise-Related Acute Cardiovascular Events and Potential Deleterious Adaptations Following Long-Term Exercise Training: Placing the Risks Into Perspective—An Update,” which identifies snow shoveling as a high-risk activity that places added strain on the heart, particularly among individuals who are not accustomed to regular physical activity.

“Research has found that the strain of heavy snow shoveling can be as demanding on the heart as a treadmill stress test,” Clark says. “Shoveling relies heavily on arm work—known as isometric or static exertion—which is more taxing on the heart than leg work. While lifting heavy shovelfuls of snow, people often unconsciously hold their breath, causing increases in heart rate and blood pressure,” she notes.

 Combined with the effects of extreme cold, Clark warns, snow shoveling creates “a perfect storm” for a heart-related event. “The impact can be worse people who are the least fit,” she adds.

 Clark cautions older adults against viewing snow shoveling as routine household work. “The movements are extremely demanding and can cause significant spikes in heart rate and blood pressure. Cold air also constricts blood vessels, forcing the heart to work harder under conditions that limit its ability to function efficiently.”

She emphasizes that warning signs—such as chest pain or pressure, lightheadedness, heart palpitations, or irregular heart rhythms—should never be ignored. “If symptoms occur, stop immediately,” Clark says. “Call 9-1-1 if symptoms do not subside shortly after stopping. If someone collapses while shoveling, call for help right away and begin Hands-Only CPR if the person is unresponsive and has no pulse.”

 Tips to Reduce the Risk of Snow Shoveling

 Clark recommends that individuals with known or suspected heart disease—or significant risk factors—ask someone else to handle snow removal whenever possible.

“If you must shovel, start slowly and pace yourself,” she advises. “Push or sweep the snow rather than lifting and throwing it, which requires less exertion. Cover your mouth and nose, dress in layers, and wear a hat and gloves.”

 She also cautions against shoveling during windy conditions, noting that wind chills make temperatures feel colder and increase strain on the body. 

When possible, Clark recommends using an automated snow blower instead of a shovel. “While caution is still necessary, research shows that using a snow blower doesn’t elevate heart rate as much as shoveling,” she says. “Snow blowing typically raises heart rate to about 120 beats per minute, compared to around 170 beats per minute during shoveling.”

Paddles Up, Rhode Island! AARP Brings Pickleball Clinic to Cranston

Published in RINewsToday on August 25, 2025

Over 60 years ago, boredom at a family backyard gathering on Bainbridge Island in Washington State led Congressman Joel Pritchard, Bill Bell, and Barney McCallum—and their families—to invent a new game. Using an old badminton court, they improvised with table tennis paddles, a plastic wiffle ball, and a lowered badminton net. From these modest beginnings, pickleball was born, with rules blending elements of tennis, badminton, and table tennis.

Today, the sport is played by two or four players on indoor or outdoor courts. Competitors use smooth-faced paddles to hit a perforated, hollow plastic ball over a 34-inch-high net until one side fails to return the ball or commits a rule infraction.

According to Pickleheads, a digital hub for pickleball players, there are over 21,985 pickleball courts in 8,970 cities across the United States. In Rhode Island, there are 61 pickleball locations with a total of 246 courts. Of these, 40 locations—with 166 courts—are public and free to use. Rhode Island ranks 58th in the nation for the number of pickleball courts.

The Sports and Fitness Industry Association reports that , from 2021 to 2024, pickleball became the fastest-growing sport in the nation. Two years ago,  CBS Sports reported that 36.5 million people nationwide had played pickleball at least once.

On August 8, designated National Pickleball Day—just before the launch of AARP’s national Pickleball Clinic Tour—the Washington, D.C.-based aging organization released a study exploring older adults’ awareness and participation in the sport.  A free Clinic Tour event will take place at Pickleball Citi in Cranston on Wednesday, August 27.

The survey found that nine in ten (91%) adults age 50+ have at least heard of pickleball, and more than half (55%) are either familiar with it or have played at least once. About one in ten (13%) report they have played the game.

According to the survey, when asked which activities have gained the most popularity among people their age in the past two years, 40% of adults 50+ selected pickleball—more than double the second most popular choice, walking/jogging (18%). A third (33%) of older adults familiar with pickleball expressed interest in learning more from experienced players.

A Sport for Families, Friends, and Generations

One of the sport’s biggest attractions is its ability to bring families and generations together. Among 50+ adults familiar with the sport, 81% said pickleball is a game people of all ages can enjoy together. More than half (52%) cited spending time with family and friends as a key benefit. Of those who play, 56% reported playing with family members and 48% with friends.

Pickleball also helps older adults expand their social networks. The AARP study revealed that 71% of 50+ adults familiar with pickleball view it as a great way to meet new people. In fact, 20% of those who play said they have played with individuals they first met at the court.

Beyond fun and socialization, pickleball provides meaningful health benefits. Nearly eight in ten (78%) older adults familiar with the sport say it is a great way to stay physically fit, and nearly nine in ten (87%) consider exercise a major advantage of playing. Two-thirds (67%) also say the sport helps them stay mentally sharp.

Stress relief is another benefit, cited by 46% of respondents. And for many, the simple joy of play matters most: three in four (75%) said pickleball is fun.

“We know that pickleball is particularly popular among our Rhode Island members and the state’s 50 and older population,” said AARP Rhode Island Associate State Director for Community Outreach Darlene Reza Rossi. “It checks so many boxes on the list of activities that can allow people to live healthier lives as they age. Aside from the obvious physical benefits, learning a new skill is an essential element of brain health. And the social part the game provides is another brain-health benefit. 

“So, AARP Rhode Island all in when it comes to introducing more Rhode Islanders to pickleball because it aligns with our mission of empowering people to choose how they live as they age and our healthy living series, that includes free, online RI Healthy Cooking, Tai Chi/Qigong, Everybody Dance! And Laughter Yoga.”

AARP Pickleball Clinic Coming to Rhode Island

On August 8, AARP launched its 2024 Pickleball Clinic Tour to 20 cities nationwide to promote active aging and multigenerational play.

For Rhode Islanders, AARP will host a free Pickleball Clinic at Pickleball Citi in Cranston on Wednesday, August 27, from 5 to 8 p.m. Participants must sign a General Liability Waiver.

The event will feature an Intro to Pickleball clinic and open play, led by licensed instructors in an inclusive, welcoming environment. Open play will follow a drop-in format, allowing players of all levels to practice in a real game setting. Instructors will help match players by skill level, ensuring both beginners and experienced players can enjoy the sport, meet new people, and stay active.

Registration is free and limited to the first 100 people. To register, visit: www.aarp.org/RIEvents..

In addition to learning the game, participants will also discover AARP’s “Six Pillars for Better Brain Health” and explore opportunities to connect with AARP Rhode Island programs in their community.

So grab a paddle, bring your family or friends, and join the fun—pickleball might just become your new favorite way to stay active, healthy, and socially connected.

To read AARP’s Guide to Pickleball, go to

To learn more about health benefits from playing pickleball, go to https://www.aarp.org/health/healthy-living/health-benefits-of-pickleball/