Published in the Pawtucket Times on June 17, 2002

Everyone has seen newspaper articles reporting how direct m ail pieces sometimes do not reach their attended audience.

Years ago, a friend of mine snickered when told me of a published account of a dog who received a draft notice. Now that’s humorous.

Or than there was an article gleefully reporting a fund-raising snafu where a high-ranking Democratic Congressman was invited to a very costly fundraiser. It was a no brainer for this lawmaker- he just chooses not to go.

Many of my colleagues dread receiving AARP membership solicitations, especially those persons in their late 40s. The mailing is viewed as a reminder that we are reaching midlife and growing older by the day.

With a deadline fast approaching and being “temporarily devoid of brow-furrowing themes,” Rhode Island columnist Philip Terzian told the tale of a misdirected AARP membership solicitation. He reports that his 17-year-old son recently received an invitation to join AARP, 33 years before his 50^th birthday. In his tongue-in-cheek piece, Terzian talks about how his son was “haunted by the AARP.”

In that membership solicitation, AARP told the youngster “You have to be 50 or over to join- but you don’t have to be retired,” quipped a bemused Terzian. He speculated that his son was targeted by AARP membership because of the youngster’s unusual hobby. Being an amateur ornithologist, the young man’s name probably ended up on the mail lists, ultimately purchased by AARP to recruit new members, Terzian speculates.

Discounts, pharmacy services, a subscription to the glitzy Modern Maturity, along with lots of helpful information for aging baby boomers and seniors did not influence the late 40-ish Terzian to join, the ranks and file of AARP.

“Senior citizens as a political constituency are now almost as insatiable as veterans, nearly as ubiquitous as victims of cultural insensitivity,” says the aging baby boomer writer expressing why he chose not to send in his membership check.

Responding to Terzian’s piece, AARP-Rhode Island President Phil Zarlengo apologized for the marketing faux pas of putting the young Rhode Islander on the group’s mailing list. He publicly pledged to immediately remove the youngster’s name from a future membership solicitation.

At the top AARP spokesperson Zarlengo strongly disagreed with Terzian’s assertion that AARP’s political constituency to “insatiable,” in their efforts to lobby for federal dollars for senior programs.

AARP is pushing for prescription drug benefits that benefit all Rhode Island seniors, even those choosing not to purchase a minimally priced AARP membership, he said.

AARP’s misdirected mailing to a 17-year-old may well help us to ultimately rethink how we age in America.

No longer should we fear turning age 50, waiting for that AARP membership solicitation to drop through the  mailing slot, announcing midlife has approached, and that we are moving quickly toward our senior years.

Our society is aging.

In just 20 years, the proportion of the state’s population who are older than 65 will skyrocket to nearly 19 percent. Like other states, the percentage of Rhode Islanders who are older than 65, than 75 and even 85, is growing.

We also see a surge in the number of growing baby boomers, too – those born between 1946 and 1964.

Some like Terzian, have expressed dismay over AARP’s strong political muscle.

Right now, political battles are being waged at both the state and national levels for adequate pharmaceutical drug coverage, a coordinated long-term care  system, and more importantly, for a better quality of life for elders.  However, the national aging group’s struggle is not  shameless act to benefit one generation.

Ultimately, AARP’s actions will assist every generation that follows in today’s elder’s footsteps.

Aging baby boomers their children and grandchildren will benefit from sound aging policy, implemented through the successful results of AARP’s lobbying efforts.

It is now time for society to not judge age in chronological terms.  You are only as old as you feel, the old adage says. That’s how we should view aging.

Maybe it is time for AARP to rethink its membership age requirement.

With the graying of America, maybe we should view it as a humorous mistake when a 17-year-old receives an invitation to join AARO.  Tomorrow’s AARP members, who represent every generation, could work together on a redefined organizational mission.

Rather than working on late-life issues, the newly directed membership organization could strive to make a person’s journey throughout their entire lifespan a little easier, a bit better and brighter.

Now isn’t that worth the cost of an AARP membership?