Published in Woonsocket Call on May 24, 2015
For America’s 76 million baby boomers who spend $120 billion annually in leisure travel, three generation family vacations, including kids, parents, aunts/uncles and grandparents, are becoming a popular way to bond and create lasting memories, says a new AARP study about travel patterns of age 45 and over persons.
Researchers say that “a multi-generational trip is not typically inspired by a special event, but rather a desire to spend quality time together as a family.” Although grandparents are more likely to pick up the tab for the trip, typically each family pays for their own expenses, they note. Eighty one percent of travelers stayed at the same accommodation with their entire family.
The February 2015 research study on Multi-Generational Travel, offers insights into multi-generational vacations including why families are going, where they’re going, what they do on these family vacations, the challenges to plan them and why they create memories of a lifetime.
“Multi-generational family travel is becoming the new trend in family vacations. Our AARP 2015 Travel Trends found initial evidence that they would be popular in 2015 and now we know why,” said Stephanie Miles, Vice President, Member Value, AARP. “Our multi-generational travel research found 98 percent of travelers who took a multi-generational trip were highly satisfied and 85 percent are planning to take another one in the next 12 months.”
According to the study’s findings, 80 percent of the respondents traveled domestically in the U.S. and many chose active cities, beaches, amusement parks (Disney, too). Also, California and Hawaii were two popular states to visit. Domestic generational trips usually spans from 4 to 7 days.
Twenty percent traveled internationally with half heading to the Caribbean, Mexico or South America, says the findings. Cruising is also a popular way to vacation for 25 percent of international travelers. But, almost 40 percent chose nostalgic destinations to share a childhood memory.
The study finds that regardless of the location of the multi-generational trip, “dining out is the primary activity that engages the whole group.” While selecting and planning a trip may challenging, especially choosing the travel date, 98 percent of the multi-generational travelers were satisfied with their most recent trip.
Researchers found that traveling with parents, kids and grandparents can be positive in many ways. Eighty three percent say that the trip brings the entire family together, while 69 percent stressed it helped to build special memories. Fifty percent of the respondents noted that they were able to spend time with grandkids and 36 percent note the quality one-on-one time with family/spouse experienced during traveling. Twenty nine percent say there were benefits of adult relatives spending time with younger generations.
The new research conducted by AARP Travel offers valuable insights into multi-generational travel, findings that Collette certainly can relate to, says Amelia Sugerman, Communications & Public Relations for Pawtucket-based Collette, a third-generation family-owned travel company. “Over the past five years, Collette has witnessed an increase in family travel by about 20%,” she says, noting that this might be tied to age 65 and older adults who feel an urgent need to create ever lasting memories with their families.
“In a day and age where text messaging and face time has become the norm, it’s a unique chance to spend quality time together as one unit. Although we do agree that bringing the family together and helping to build memories are top benefits of multi-generational travel, we have also identified many families who use the experience to celebrate a momentous occasion or event, says Sugerman, noting that the AARP study did not find special events triggering the planning of a Multi-Generation Vacation.
An older traveler, who took Collette’s National Parks tour, recently shared the details why this trip was so important to her family. “My husband and I are getting older. Of course we think about the time we have left to spend with our grandchildren. This experience was the perfect way to celebrate our 50th wedding anniversary.”
Like many of Collette’s older travelers, this customer was ambivalent about the destination. adds Sugerman, noting that the older couple did not want to travel too far and wanted everyone to enjoy themselves, but the experiences were far more important than the sights of the destination.”
Sugerman says the benefits of touring organized by companies like Collette, is that guests of all ages can have a great experience and no one has to worry about the details of planning. This reflects findings in the AARP study that found 20 percent of families identify the task of coordinating the trip to be the toughest.
“Guided travel takes the guess work out of it [traveling] and leaves valuable time for guests to simply enjoy their time together, says Sugerman.
Don’t forget to document your family multigenerational trips, suggests Patricia S. Zacks, proprietor of the Camera Werks, on Hope Street in Providence. “While it’s trendy to be taking pictures on your cell phone or selfies documenting your vacation, people tend not to print these pictures,” she says, noting that statistics indicate that these pictures stay on a disk or memory card.
Taking special pictures of your family members on a trip will give you images that you can look at and reflect on, says Zacks. ‘There is nothing more special to look at than a 100 year old printed photo. The younger generation geared to cell phones won’t have this experience.
For more information about Multi-Generational Travel vacations, go to http://www.gocollette.com
For details on planning a stress free family vacation, go to travel.aarp.org/articles-tips/articles/info-10-2013/how-to-plan-a-stressfree-multigenerational-trip.html.
Herb Weiss, LRI ’12 is a Pawtucket-based writer who covers aging, health care and medical issues. He can be reached at firstname.lastname@example.org.